Google Ads | AI
New tools for creating ads, immersive ad experiences, visual storytelling, and more from Google Marketing Live.
People have many ways to shop, talk, and have fun online.
Ads need to be interesting and helpful to get noticed. Businesses have to use creative ideas everywhere to grab people’s attention.
Before, it was hard to do this on a big scale, but now, generative AI is making it easier. This technology helps us create better ads and new ways to show them.
Google Marketing Live is sharing new tools for making creative ads, new ad experiences, and ways to tell stories with pictures.
Expanding creative production while maintaining brand standards
Having a variety of creative assets is key to strong ads, and with generative AI in Performance Max, this has become more accessible for many advertisers.
Advertisers who improve their Performance Max Ad Strength to Excellent see an average of 6% more conversions.
Event Tickets Center, one of the first beta testers for asset generation in Performance Max, accelerated their creative production by 5 times with less time and effort.
However, performance isn’t the only important factor; creative assets must also align with brand standards.
Soon, advertisers will be able to share their font and color guidelines in Performance Max and provide image references to generate new asset variations.
Also, there are new tools for changing pictures in ads.
Advertisers can try adding things, making backgrounds bigger, or cutting pictures to fit any shape or size.
Stores can show off their products from their Google Merchant Center feeds and use these features too.
As advertisers come up with new ideas, Google AI will suggest even more ways to show products in different situations. Then, advertisers can pick the ones they like best and use them in all their ads.
Make ads more exciting with new immersive experiences.
Even if ads have awesome pictures and words, it can still be tricky for shoppers to feel sure about buying stuff online without seeing it firsthand.
But research tells us that this confidence is super important for brands.
Generative AI can help businesses show off their products better and make shoppers feel more confident, starting right from the ad.
Soon, advertisers can make their Shopping ads even cooler with immersive stuff like Virtual Try-On and 3D ads made by AI.
Plus, they’re adding a feature that lets shoppers check out more about a product in the ad, like videos, summaries, and other similar products from the seller.
Boost shopper confidence through your Shopping ads with video highlights
Also, a new ad experience in Search is being tested to assist people with complex purchase decisions.
For example, if friends are renovating and search for “short term storage,” clicking on an ad for a storage facility might lead to a dynamic experience where AI assists them in determining their needs.
If they provide details, such as furniture photos and their budget, Google AI could suggest storage unit sizes and packing materials, with a link to purchase on the website.
Achieving goals with the power of visual storytelling.
Besides ads that look really cool, there are other ways to connect with people on the coolest parts of the internet — like YouTube, Discover, and Gmail.
YouTube Shorts is super popular with over 2 billion people watching short videos every month!
GML is adding new stuff to help businesses talk to these viewers, like ads that fit the phone screen, stickers on ads to make people click, and even new moving picture ads made from pictures in the ads and product lists.
Final Thoughts
From dynamic ad formats on YouTube Shorts to personalized recommendations on Search ads, the scalable possibilities are endless.
Now is the time to explore these new avenues, connect with your audience in meaningful ways, and unlock the full potential of your marketing efforts.
Let’s make every click count!
All Video sources: Google Ads & Commerce Blog
Follow me and discover how you can leverage AI more to enhance Google ads experiences for your business.
Clap and comment below to join the conversation! Let’s make waves together! 👏👏👏👏💬
In Plain English 🚀
Thank you for being a part of the In Plain English community! Before you go:
- Be sure to clap and follow the writer ️👏️️
- Follow us: X | LinkedIn | YouTube | Discord | Newsletter
- Visit our other platforms: Stackademic | CoFeed | Venture | Cubed
- Tired of blogging platforms that force you to deal with algorithmic content? Try Differ
- More content at PlainEnglish.io
How Can Google AI Transform Your Ad Creativity and Performance? was originally published in Artificial Intelligence in Plain English on Medium, where people are continuing the conversation by highlighting and responding to this story.
* This article was originally published here
